Virtual Tour Vs. Video Tour

On November 12, 2010, in Uncategorized, by David Monsour

Technology in general is making great strides, but this post isn’t about technology in general its about technology and real estate. Social media has made a huge impact on our business over the past few years. Facebook, twitter, youtube, and so on. Today’s blog post is going to be about the obsolesence of virtual tours. At one point in time virtual tours were all the rage. When you went on the listing appointment many sellers wanted a few things, one of which was a virtual tour, the other probably open houses or paper advertising.

So lets talk about the virtual tour and what it really does. A virtual tour is a series of picture that can be “stiched” together in an attempt to provide a more detailed view of a home. However these stiched images tend to look strange because the software makes the picture look like something from a wide angle lense. Beyond that a virtual tour just moves pictures and plays music to make it appear to have more detail than standard digital images.

Why video is the future: Video on the other hand is becoming the modern day virtual tour. There are so many means of doing video today that there is little to no excuse to settle for anything less. Digital cameras, flip video cameras, actual video cameras can be had for little money and produce acceptable results. This gives the agent the ability to show the house in detail.


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